Staging Your Home – 5 Reasons People Don’t Do It

Staging your home is a very important part of the selling process. Many sellers underestimate the advantages that are gained by taking the time to properly prepare their home. These are the top 5 reasons that sellers do not stage (but should). Staging is all about cleaning and de-cluttering and I've already done that. These…

Staging your home is a very important part of the selling process. Many sellers underestimate the advantages that are gained by taking the time to properly prepare their home. These are the top 5 reasons that sellers do not stage (but should).

Staging is all about cleaning and de-cluttering and I've already done that.
These 2 steps are just a small part of the entire preparation stage. You also need to repair, refresh, apply color, place furnishings and art, address your lighting, and dress the exterior. Completing all of these steps will make your home show better than the competition.

I do not have any time for staging .
Unstaged properties have a lower return on investment than those that are stuck before they enter the market. By not staging, your property will most likely be on the market longer and you may be jeopardizing your equity

I can not afford to stage .
The longer your home sits on the market, the lower its price will go. You'll also be making additional mortgage payments and paying more property taxes. Staging will secure the most money for your home.

My neighbor sold his home and he did not stage .
Your neighbor may not have made as much money as he could have if he had taken the time to stage. A properly staged home will leave a long lasting impression and can help bring in multiple offers.

My location is good and that's all that's important .
A good location is wonderful but your home should be in great condition to take full advantage of the location aspect. The combination of staging and location will affect your selling price.

Staging Your Home – 3 Tips For Staging the Exterior

Staging your home begins with reviewing the exterior areas. Buyers will decide within a few moments of driving up to your home wherever they want to make an appointment to see the inside. Here are 3 tips that will make your home stand out above the competition. 1. Update your trim and front door colors…

Staging your home begins with reviewing the exterior areas. Buyers will decide within a few moments of driving up to your home wherever they want to make an appointment to see the inside. Here are 3 tips that will make your home stand out above the competition.

1. Update your trim and front door colors if necessary.
Be sure that your trim is not peeling. If it is you need to scrape and paint with a neutral color that complement other exterior elements like your siding, roof, or brick. Your front door can be a stronger accent color that will pop out and increase the overall appeal of the home. Exterior painting is not a pleasant chore but taking the time to spiffy it up will save you having to give your buyer an exterior painting allowance.

2. Spruce up your lighting and house numbers.
Buyers are busy people and most have full time jobs. This means that they may not be making their drive-bys until the evening when it is dark. It is important to have adequate lighting and house numbers that are easily visible. Check all of your bulbs and replace the house numbers if necessary. Staging your home with landscape lighting will help give the impression that your home is homey and welcoming. It looks appealing when installed along your driveway or sidewalks.

3. Address your sidewalks and driveway.
Clean and repair any damages or cracks. Pitted concrete can be repaired. Just visit your local home improvement store to get recommendations. Asphalt should get a new topcoat or sealer if necessary. Be sure that your shrubbery is not growing over the sidewalks. If so, just cut it back. Your goal is make sure that buyers can get to the front door safely with the most attractive path available.

Staging your home on the exterior will increase your curve appeal and have a large impact on whether or not buyers take the next step and schedule an appointment to see the interior.

Staging Your Home – Tips on Handling the Pets

Staging your home means dealing with some sensitive issues. One of these issues is determining what to do with your pets when buyers come to visit. Your animals are an important part of your family. Just because you love them dearly does not mean that your viewers will feel the same way. An important part…

Staging your home means dealing with some sensitive issues. One of these issues is determining what to do with your pets when buyers come to visit.

Your animals are an important part of your family. Just because you love them dearly does not mean that your viewers will feel the same way. An important part of staging your home is determining what to do with your pets while your home is on the market.

Unfortunately, some people just plain do not like animals. On the other hand, others may be deathly afraid of them or have allergies. Having pets in your home may have a negative effect on these people, harming a potential sale.

Since you are catering to the people viewing your home, the best solution for this dilemma is to find a temporary home for your pets. Some options include kennels, groomers, or doggy day cares. This may seem harsh to some but keep in mind that most of your traffic will come through your home the first 14 days that it is on the market.

Staging your home by removing your pets will secure more equity in your home, speed up the selling process, and make your home more accessible.

Now, I realize that finding a temporary home just is not going to work for everyone. In that case you're going to have to work extra hard at removing any pet signs and smells from your home.

If you have urine stains on your carpets have them professionally cleaned and be extra dutiful in getting your pet outside consistently. Make sure to tell the cleaners to treat specifically for pet stains and odors.

Check your rooms carefully for all signs of pet hair. Hair tend to accumulate on the sides of your furniture and in all the corners.

Do not leave animal foods in your cupboards or pantries where viewers will be looking. Put foods in the foundation or the trunk of your car.

Last but not least, if your home is listed with a Realtor be sure your agent is aware of the number of pets in the home. Your agent needs to know if your dogs will be crated or loose during viewings. If your cats are escaped artists and should not be let out of the house, your agent needs to be aware.

Staging your home includes taking into account all of the animals. Do not stress too much over it, but take into account what's best for the selling process of your home.

Staging Your Home – 5 Tips For the Kitchen

Every home has a focal point that needs to be centered on when you are staging your home. In most cases, the kitchen is the room that we're talking about. For most homeowners, this is the hub of your home where much of your time is spend. Buyers want organized and updated kitchens. These 5…

Every home has a focal point that needs to be centered on when you are staging your home. In most cases, the kitchen is the room that we're talking about. For most homeowners, this is the hub of your home where much of your time is spend. Buyers want organized and updated kitchens. These 5 tips will help you give them what they're looking for.

Depersonalize your kitchen.
Is your refrigerator covered with drawings, pictures, magnets, and notes? These things are very distracting to buyers so remove all of them. You also need to depersonalize your counter space, something that many homeowners neglect to do. Store your toasters, coffee pots, and any other small appliances somewhere along your countertops. Doing this will make your kitchen and the counter space look bigger.

Remove any wallpaper and borders.
When buyers see wallpaper ,orders, or stenciling, they see work that needs to be done on their behalf. Staging your kitchen correctly will remove those feelings of apprehension. Applying a coat of fresh paint with a color that is appealing against your cupboards is a good way to freshen the room.

Inspect your cupboards .
Take some time to check for scratches and scuff marks on the cupboards. Determine how old the hardware is and if it needs to be updated. Your local home improvement store sells marks in various wood tones that you can use to fill in any scratch marks. Updating your hardware is reliably inexpensive and will give the cupboards a new look.

Give old flooring the heave ho.
Updated flooring is one of the top three features that buyers look for when viewing a home. If you can only afford to replace one floor in the entire house make it the kitchen floor. Hardwood, laminate, and tile are the most popular options. Others include vinyl and carpet so replace with whatever is in your budget.

Update appliances.
If your appliances are old and outdated they will detract from the character of the kitchen. There are a couple of angles that you can look at with appliances. If this is an expense that you were not planning on addressing, you could buy new, not include them in the sale of the home, and take them with you to your new home. Or you could buy new with fewer features to save money, and leave them with the home.

Staging your home is one of the most important steps of the preparation process. Spending money on your kitchen is one of the best ways to increase the equity of your home.

Staging Your Home – 5 Cool Cleaning Tips

Are you getting ready to sell your home? Are you stressing over the cleaning that you need to do before people start viewing the home? Staging your home by making it spic and span will help sell it faster. Check out these inexpensive cleaning supplies that will make your life much easier. Hair Dryer. Yes,…

Are you getting ready to sell your home? Are you stressing over the cleaning that you need to do before people start viewing the home? Staging your home by making it spic and span will help sell it faster. Check out these inexpensive cleaning supplies that will make your life much easier.

Hair Dryer.
Yes, you read that right – a hair dryer. We all have one of them but did you know that you can use them when cleaning your artificial plants? Turn them on low and gently blow off the dust on all of your plants and trees.

Pledge.
It's not just for dusting your tables anymore. Once you've used your hair dryer to remove most of the dust on your artificial plants use your pledge to clean the leaves. You do not need to wipe each leaf clean. Just gently spray the entire plant and they will look great. Did you think that staging your home would be this easy?

Mr. Clean Magic Eraser.
This is an incredible product that you can use anywhere in your home. It is great for removing scuff marks on floors, doors, trim, and baseboards. Use it in the tub and on shower doors to remove soap scum. It even removes crayon and fingerprints from walls. If you've never used one before, you'll be glad you tried it.

Krud Kutter.
This cleaner is a degreaser and stain remover all in one. It works great on tough stains like glue, grease, oil, permanent marker, and tape residual. Use it in your kitchen to get rid of grease stains. It's also good for wax, lipstick marks and pet stains.

Aluminum Foil.
Here's another household staple that you can use as a simple solution for a common problem. If you have scratches in your stainless steel you can rub them out with aluminum foil. What a quick and easy fix!

These products will give you a great start when you're ready to start staging your home.

Staging Your Home – 3 Mistakes That You Should Never Make

Staging your home is the single most important thing that you can do to ensure a faster sale. Today's market is tough and you must be properly prepared the minute your home goes on the market. Here are 3 mistakes that you should never make. Do not list your home without staging it first. The…

Staging your home is the single most important thing that you can do to ensure a faster sale. Today's market is tough and you must be properly prepared the minute your home goes on the market. Here are 3 mistakes that you should never make.

Do not list your home without staging it first.
The first seven to fourteen days that your home is on the market is the time that you are going to see the most activity. New homes on the market get the most foot traffic in that initial two weeks. It's a huge drawback to list your home before it is properly staged. While it's a new listing you need to be showing the property at its very best. Staging it down the road will still help but it will be nowhere near as productive as being done right from the get go. Do not jeopardize a quick sale.

Do not underestimate the importance of curb appeal.
It does not matter how much time you've spent staging the interior of your home if your buyers do not make it through the front door. Granite countertops and hardwood floors will not mean a thing if they are not taken with the exterior. Buyers will drive by your home before making that initial appointment. Your yard needs to be well-maintained and the landscaping should be neat and trim. Do not forget that peeling trim, poor lighting, and cracked sidewalks need to be taken care of also.

Do not neglect your floors.
Updated flooring in a must have for many of today's buyers. Buyers want properties that are move-in ready. If you have flooring that you know needs to be replaced, it is far easier to take care of the situation now before the home goes on the market. Replacing $ 1,500 worth of carpet now is better than offering a $ 3,000 carpet allowance when an offer is on the table. Think of your bottom line and do not let flooring cut in to your equity.

Home Staging – Secrets Behind Successfully Selling Your Home

You have made the decision to sell your home and this overwhelming feeling rushes through your body about what needs to be done. Questions pop in your mind about how long will it take to sell? What price will you get for your house? What do you need to do to get your house ready?…

You have made the decision to sell your home and this overwhelming feeling rushes through your body about what needs to be done. Questions pop in your mind about how long will it take to sell? What price will you get for your house? What do you need to do to get your house ready? How are you going to keep the house clean with kids? What will you do with the family pet?

Selling your home is like being in a relationship – it is a lot of hard work. But – there are options to make it easier and it is important to get your mind ready for the process.

So, you need to get ready for a date. You shower, put on our best clothes, book a restaurant and plan something for after dinner and maybe pick up some flowers. The same holds true for your house. You want to impress any potential buyer. You DEEP clean your home, make sure every room is in tip top shape and … it is ready to be shown to the public.

This is where most people stop. However, you want to set the atmosphere for your buyer. Essentially, you want people to “fall in love” with your home. This takes a little romance. When the potential buyer pulls up to your house you want to make a great first impression. Your lawn looks great, all repairs are taken care of, and the front door is welcoming maybe with a beautiful container garden off to one side.

Then they step inside. They already feel good about your house. When they enter the walls are a neutral color. There are no strong smells, maybe just a fresh scent. The sun is shining through all the windows and it is bright, clean and it feels like there is lots of space in each room. The closets are nicely organized, a few flowers are strategically placed through. The garage can fit the cars in with a few boxes set on some shelves. The basement is free of clutter. The buyers can not find anything wrong with the place. In fact, the only people that have anything negative to say are the ones that the house is not a good match for them. All the other potential clients are impressed.

Remember, when you go shopping for a new home, you look at many. The only ones that stand out are the ones that show like a model home. People are willing to pay for a beautiful, well kept home. The more they find wrong with your home the more money they will deduct from the asking price. When your home looks outstanding, more people will be interested in it. We all know that beauty contracts, so apply this to your home. Treat it like a relationship.

Donald Trump says 'no detail is too small to consider', and he is right. It is the details that matter and get noticed. It is that special attention that we all want. Fred Trump always told his son 'every property bought to be sold in mint condition' and Donald says 'it was some of the best advice he everave me' (quotes from Trump: Think Like a Billionaire). So take the advice of a billionaire.

Beyond Sight and Sound in Real Estate

In the 2005 best seller Brand Sense, author Martin Lindstrom says that as much as 83% of all marketing communication is limited to sight and sound. In the real estate business most of the marketing communication is done by sight. Ads placed in local newspapers, the MLS, and post cards announcing open houses etc However,…

In the 2005 best seller Brand Sense, author Martin Lindstrom says that as much as 83% of all marketing communication is limited to sight and sound. In the real estate business most of the marketing communication is done by sight. Ads placed in local newspapers, the MLS, and post cards announcing open houses etc

However, the most important marketing communication happens when prospective buyer crosses the threshold of a house.

This is very similar to the experience a shopper has when entering a store for the first time. It is at that point, that first impression, where you must use emotions as the media for your message.

The more senses you appeal to, the more dramatic the emotional response will be. I am not talking here of the old trick of baking cookies to get that smell through the house. Everyone likes it, but they know the trick so now, it looks to their logic versus their emotion. But what if you had a fresh basket of lavender at the front door just as they came in? For some reason, which they can not even articulate, they feel welcome. It might give them a cozy feeling of when they were a child going to their grandmothers home (because we all remember the lavender sachets grandma had in her drawer). It feels right and it completely appeals to their senses, not their logic.

When staging a home for a retail sale, it is vital to appeal to as many senses as possible. For that reason I use a variety of what I refer to as “Pockets of Emotion” through the house. These are those moments in a home that surprise you and make you laugh, give you pause while enjoying a fond memory, or appeal to your senses on such a high level that often times, you can not even describe why it feels so good- it just does. I strategically place these “Pockets of Emotion” to suggest that “yes this is a perfect child's room, because my child is playing right now” or “this is a great kitchen for our family holiday baking projects.” These Pockets of Emotion are designed to truly engage all the senses, not just the sense of sight.

In addition I use the sense of hearing whenever ever possible. If the home is in a high traffic zone, I may have light music playing in the background to take the focus away from the outside noise. Another great sense of sound is a fountain bubbling and birds chirping (and yes, I know how to make that happen at just the right moment!).

When I stage a house, you will find that I use not necessarily the sensations of sight, smell, and hearing but of touch as well. I love having people touch something as the feeling stays in their fingers then eternity they enjoy the home. It is also a great reason to have them remove their shoes, if you have really wonderful carpet, so they can feel it on their toes. I also use interesting and textured fabrics to draw people into a room. It is so interesting to watch people as they are drawn into a room and encouraged to reach out and touch a window treatment or pick up a pillow. It helps them to fall in love with the property and feel as though they are home.

As for the sense of taste, I have found it is always a good idea to put a tasty surprise where prospective buyers are sure to find it. I often will put a bowl of big beautiful apples in the refrigerator, so it's a surprise when they open it-with a sign that says “An apple a day keeps the Doctor away-enjoy!” or even seasonal cookies or candy inside an intriguing container that it is so attractive you can not help but take the lid off.

Remember the more senses you engage, the more emotional the response will be and because of that response the more memorable the experience. Your ability to reach a buyer with a truly memorable experience can be summed up in one word: “Unforgettable”

Often in the blink of an eye, a prospective buyer will have a sense whatever the environment they have just entered is authentic or not. They will be able to get “feel” if the property is right or wrong. It is my job to make sure that it always feels right and to give them the opportunity to fall in love with their new home, on the spot. When they fall in love-we know the house is sold.

At Simple Appeal we always say “Anyone can make your house pretty. We make your house SELL.” Our system consistently creates environments that appeal to all the senses and gives a genuine and authentic feeling that the buyer is really home.

Staging Your Home to Sell in a Slow Market

If you are looking to sell your home quickly, one of the most important things to think about when marketing your home is home staging. The first impression your home makes on potential buyers can either make or break the sale. Home staging can cost you extra money, but in the end it can not…

If you are looking to sell your home quickly, one of the most important things to think about when marketing your home is home staging. The first impression your home makes on potential buyers can either make or break the sale. Home staging can cost you extra money, but in the end it can not only speed up the selling process but actually boost the selling price for your home if you do it right.

One of the first things to think about when dating to stage your home is the curve appealing, or outer layer of your house. Make sure that the area surrounding your house is neat and attractive. This is the very first thing a potential buyer will see, you want it to look good so that they will be hopeful before even entering your home. Paint your house if need be, dress up the landscaping and make sure it is all groomed and well kept. Take away any clutter, make it simple and pleasing to the eye.

There are lots of things to think about when staging the inside of your house. First and foremost, take away clutter, make your home look spacious and clean. You want the buyers to be looking at your home and not the stuff inside. Remember that buyers will be imagining their own furnishings in your home, so make it as neutral as possible so that people with different styles can imagine living in your space. You might even go as far as re-painting your house with neutral colors to appeal to a greater audience, and to keep the house looking fresh.

Light is very important when home staging. Make sure to allow a much natural light into the house a possible. Open all the drapes, make the windows look big and add some new light fixtures if you need too. Light opens up a room and makes it look spacious and inviting. Tactics like this can attract the potential buyers subconsciously and make them feel happy in your home.

Repair EVERYTHING in your house. Make sure there are zero broken cabinets, door nobs, windows, or light fixtures. The people looking at your home will find these things and when they do, you could loose a sale. Usually these things are easy to fix and it will make the difference if your home is completely free of small inconveniences like a squeaky door.

Make sure that the things that will be showing in your house are updated, clean and fresh. You might want to update the throw pillows on your couch, or the bedspread in the guest room. Put some fresh fruit out in the kitchen, and some new soaps in the bathroom. These last minute Touches can push the deal over the edge for some people.

If all of this is sounding like a lot of work, then you might want to check into hiring a professional home stager. There are people who will come in a do all of this for you, assisting you every step of the way with your home staging. They even have furnishings you can rent to make your home look more expensive and up to date without having to buy new things.

Whether you do the home staging by yourself, or hire someone to do it for you, it is a very important step in marketing your home. Make sure you take the time to make your home attractive to buyers, it will save you time and money in the long run.

Hire a Painter and Decorator to Increase the Saleability and Value of Your Home

With today's current deflated property it's becoming harder and harder to sell your home. There are a lot of things that can be done to increase the saleability of your house and hiring a professional painter and decorator can add much needed pounds to the value of your home. Whether your looking to replace old…

With today's current deflated property it's becoming harder and harder to sell your home. There are a lot of things that can be done to increase the saleability of your house and hiring a professional painter and decorator can add much needed pounds to the value of your home.

Whether your looking to replace old furniture, freshen up the walls with a fresh coat of paint or are going for a complete re style its best to stick with neutral colors. This not only acts as a blank canvas allowing you to dress up your home with pieces of art and furnishings but it will also have a much greater appeal of the vast majority of potential buyers. Sticking with neutral colors allows buyers to envision their own pieces of furniture and decor in the room whilst at the same time your room will be set up in a stylish, tidy way that looks complete. We all have good intentions of making home improvements but rarely have the time to get things done, its well worth investing a little bit of money to hire a professional painter and decorator that can get the job done fast and to a very high standard.

Whether we like to admit it or not first impressions do count so paying special attention to areas outside the house like the driveway and front door area should not be over looked. It's worth giving your house a fresh lick of paint, have your garden landscaped or replace the front door so that potential buyers are instantly greeted with a fresh, stylish and well looked after home which will already be ticking boxes.

If your home is starting to look a little dated with worn carpets or discolored light fittings do not spend a fortune laying new carpet or buying expensive light shades. A little trick that can go a long way is to buy things that can be taken with you when you move like a new rug or a new light fitting that can easily be removed. This way your house will look great, adding value to any previous estimates and the beauty is it can all be packed away and taken with you to your new home.

Its said in recent studies that the room with the largest influence on potential buyers is the kitchen. If yours is starting to look a little dated and the thought of spending thousands of pounds on a revamp is a little daunting to say the least then you need to start thinking more on how the little things can make a big difference. By replacing kitchen cupboard doors or adding stylish new door knobs you'll be amazed and how fresh a once dingy kitchen can appear. The same techniques can be used in the bathroom, adding a modern towel rail or replacing old cupboard handles and getting a decorator to add a fresh coat of paint can save you thousands of pounds but still result in a fresh, new look.

Dark and dingy rooms can be the main show stopper for any potential buyer so its important to get lots of natural light into your home. Replace heavy draped curtains with thinner ones that let the light through, place decorative mirrors around the house to bounce the light around and you could even think about replacing any thick wooden exterior doors with ones that contain glass panels.

There are a lot of little changes that can be made to make a big difference in the saleability and value of your house, its well worth investing a little money now to hire a professional painter and decorator to reinvent your home.

Benefits of Home Staging For Buyers

The life cycle of home staging has been short indeed – less than 20 years. TV and cable have brought the profession into the limelight with shows featuring staging projects that have proven, immediate benefits to home sellers. These benefits include more shows, a faster sale and a higher sales price. But what about buyers?…

The life cycle of home staging has been short indeed – less than 20 years. TV and cable have brought the profession into the limelight with shows featuring staging projects that have proven, immediate benefits to home sellers. These benefits include more shows, a faster sale and a higher sales price.

But what about buyers? Is buying a stuck home better than buying an unstaged home? Other than the obvious visual appeal of a very clean, nicely furnished and inviting home, are there other benefits that buyers realize when they buy a staged home? The answer is yes. Staging benefits home buyers in two principle ways:

  • Staging saves a buyer time. The “honey-do” list can be quite long when moving into a new or previously owned home. Staged homes have already been repainted, repaired, cleaned and updated. A new homeowner can begin to enjoy the home they've just purchased instead of spending their time working on a never-ending fix-it list.
  • Staging saves a buyer money. When everything in a home is repainted, repaired and refurbished, there is no immediate out-of-pocket costs to a new buyer for fixtures and maintenance. Discretionary monies can be sent on aesthetics that will make the house a home for them such as new furniture or a wide-screen television.

Home staging benefits both sides of a home sale transaction which is one reason that is taken off so quickly. With more and more real estate agents recommending staging, it should continue to gain in popularity and become a “must-have” on buyers' wish lists.

Staging a Home With Pets – Getting Rid of Fleas

Staging your home can sometimes be a lot of work but one of the worst issues encountered when you're planning to sell your house when you have pets, especially cats and dogs is when they bring fleas to live in your house. The first thing that you should do is to help prevent your pet…

Staging your home can sometimes be a lot of work but one of the worst issues encountered when you're planning to sell your house when you have pets, especially cats and dogs is when they bring fleas to live in your house.

The first thing that you should do is to help prevent your pet from being appealing to fleas in the first place. Even if you already have fleas in your home, this will help them from finding your pet so tasty and as a result, miserable. If you're concerned about giving your pets chemicals, feed them a clove of garlic a day or a brewers yeast tablet once a day to make the fleas not attracted to them. These two will make your pets' skin smell bad to fleas and keep them away from them. If you're alright with drug-type remedies, then ask your vet about using Advantage or other such products.

To get rid of fleas in your home there are a number of things that you can do. Sprinkle borax on your carpets and then vacuum it up to help kill fleas. Mop up uncarpeted areas with hot soapy water. Put any textiles that you can into the washing machine on hot. Take care to take your vacuum cleaner bag outside right away when you're done as well. Do this regularly to keep the fleas out.

The more extreme method of flea exemption is using a professional. You can hire an exterminator to use a flea fogger in your house but that is a lot of chemical residue to leave in your living space. It is recommended that foggers only be used in extreme cases for that reason.

To get rid of fleas on your pet once they've already got them take the time to give them a bath, though they might not be happy about it. Use a pet-friendly soap which will not irritate their skin. You may be able to find a teatree oil soap to use on them which will keep the fleas away with its distinct smell. A few cups of fresh rosemary steeped in hot water, like tea, for a half hour or so makes a good rinse as fleas apparently hate the smell of that too.

Remember that the last thing that anyone wants to have to deal with in a new home purchase is a pre-existing condition like a flea infestation so be sure to be thorough when you take care of it. Also, the quicker that you can solve the problem, the less of a job that it'll be.

Home Staging For Real Estate Sales – A New Tool For Your Tool Box

Home Staging for Real Estate Sales is not a new concept in most of the United States; however it is a bit of new tool in some part of the country. Home Staging is the process of preparing your property for sale by setting the scene through the house to create immediate buyer interest in…

Home Staging for Real Estate Sales is not a new concept in most of the United States; however it is a bit of new tool in some part of the country. Home Staging is the process of preparing your property for sale by setting the scene through the house to create immediate buyer interest in your property. It is also a proven way to increase the opportunities of your property selling in a timely manner. It has been around since the late 1970's when the real estate market on the west coast took a dive into the deep end of the pool. Staging helped sell listings that had previously been on the market for a lengthy time.

The latest statistics from the Real Estate Staging Association (RESA) indicates that employed homes not previously staged were on the market for around 57 days, but when discontinued were only on the market on average for 6 days, a significant reduction. Vacant homes not previously stagnated were on the market for around 190 days, but when stopped were only on the market on average for 28 days.

Home owner's have previously been left to their own devices in preparing their homes for the real estate market. Sometimes Realtors will stage a home or make suggestions, but most of the time the owners choose to ignore their suggestions. Some home owner's think it is the job of the Realtor to Stage their home. It's not the Realtor's job, their job is to MARK the home to potential buyers and other Realtors in an effort to secure the sale. Many times I am told by Realtors in the New Orleans region that they are really afraid to tell the home owner to do certain things to improve the chances for a sale. They are afraid of offending or hurting the client's feelings because of fear they will loose the listing. That is exactly when a Stager can come in handy. A Stager can perform an assessment of the home that will inform the owner and the Realtor of all the things that need to be done to the home prior to listing. Now the Realtor is off the hook and does not come off as the bad guy to the home owner.

First impressions are everything in real estate sales. A seller has four opportunities to assist a buyer's attention; when they drive up to the home, as they walk toward the front door, at the front door and in the entry. If you have not gotten their attention by the entrance to the home they probably will have little interest for the reminder. Buyers are more attracted to homes they have to do very little to in order to be at home in them. Today's buyers are more savvy than ever before and the choices in the New Orleans region are significant. Realtors and home owners can no longer afford to do business as in the past, it's a new day in New Orleans and business practices have to change to accommodate the situations we are currently in.

The cost of Staging an employed home can be as little as $ 400 and range into the thousands for vacant homes where furniture rental is involved. A little known benefit is that Staging is considered tax deductible as an expense to sell the home. It is tax deductible for both the home owner and the realtor, so either one could Stage the home and it would be an expense to sell the home, it is considered marketing fees for the home owner and a cost of doing business or advertising fees for the Realtor. For additional information, check IRS Publication 523 and talk with your accountant.

There are a number of ways to locate a Stager in your area. There are website online directories you can check and the Interior Redesign Directory is just one of them. Each of these websites has a directory for you to locate a Stager. You can also perform a web search for Home Staging and then further refine your search for your area.

The next most important tool is to properly price your home. We are all emotionally invested in our homes and a lot of times we think they are worth a lot more than they really are. Trust your Realtor when they suggest that the home should be priced lower than you want. Selling real estate is what they do as a profession and they have access to a lot more information and experience in that arena than we as home owners.

If you are thinking about Staging your property remember that you, your Realtor and the Stager are a team. The team is like a three legged stool, if one member fails then the stool can not stand upright. You are all working toward the same goal, to post that SOLD sign.

Target Marketing – Establish the Identity of Your Property Through Home Staging Techniques

To broadly market your house, you will need to appeal to various types of potential buyers depending on the “identity” of your home, thus increasing your chances for a quick sale. Your home's identity is defined by the location, its style and features. Location will attract various types of potential buyers, for example, an elementary…

To broadly market your house, you will need to appeal to various types of potential buyers depending on the “identity” of your home, thus increasing your chances for a quick sale. Your home's identity is defined by the location, its style and features.

Location will attract various types of potential buyers, for example, an elementary school in the neighborhood will attract a young family or a shopping district in a downtown location typically attract young professionals.

A new modern styled home with the latest in technologies will likely attract highly educated, young professionals. In contrast, a 20th century Victorian home will attract the typical Generation X'ers ​​because they are old enough to have their education debt paid off; more confident in their ability to tackle home improvements; have more time because their children are older and their annual income is in its prime.

For example, the vast difference between Baby Boomers who come from a generation of hard work, appreciation for quality and acceptance that with a house purchase is an acceptance of having to do work to it. The younger generation typically favor things that satisfy their need of instant gratification, were not necessarily exposed to physical hard work the older generation may have been and expect a move-in ready home that does not require any immediate work. Having your favorite color on the walls will not appeal to those who dislike your color and those who do not have the time, energy or money to have it painted.

Various features in a home will also attract particular buyers. For example, a landscaped backyard that has a patio designed as an outdoor room and a pool will attract either a couple who loves to entertain or a family with mid-teens or older children. In contrast, potential buyers who are families with young children will often fear having a pool for its potential danger or an older couple who will be looking to simplify their lifestyle will not be interested.

Many preferences are related to the buyer's age and income, young buyers purchasing their first home or older buyers looking to trade down times in anticipation of retirement. Other features in a home are embroidered by most home buyers of all ages, while still other preferences depend on how long the buyer expects to remain in their home. The desirability of some features is also reflected in the buyer's choice of a new or previously owned home.

Understanding who will be interested in your home will help you to prepare so that it appeals to the majority of them. For example, if you are selling a Salt box located in a suburban neighborhood that includes local amenities and an elementary school, it is likely that your house will attract the attention of a family with young children. The house is large enough to accommodate future needs, its layout fits the needs of a family, it is located in a safe neighborhood, amenities are near for easy access and the kids can walk to school. In this case, it would be in your best interest to market your home to appeal to this target market. This can be achieved by understanding how a demographic typically perceives life and their preferences in lifestyle.

What does this mean for the homeowner getting their home ready for sale? By investing in upgrading specific areas of the home, arranging furnishings and displaying items to represent the potential buyer's ideal lifestyle regardless of how you lived in your house or your taste in decor.

You can consider upgrading key features of the kitchen such as the flooring, cabinet hardware, counter top, sink and faucet or changing the third bedroom from its current office arrangement back to a bedroom but staged as a young child's bedroom. Although your children are grown and it is only the two of you, staging the home to attract your target market will increase your chances of receiving an offer.

Remember, most buyers use their hearts as well as their minds when shopping for a new house so appeal to their emotions. You can find additional recommendations in the book, Do Your Own Home Staging.

Give Homebuyers an Experience They Will Never Forget

To accommodate the shift in purchasing habits, Relationship Marketing evolved to be the next approach to making a customer happy and a result, people are looking for an experience with their purchases. For example, going to the salon to get a hair cut used to involve sitting in a chair, having hair sprayed with water…

To accommodate the shift in purchasing habits, Relationship Marketing evolved to be the next approach to making a customer happy and a result, people are looking for an experience with their purchases.

For example, going to the salon to get a hair cut used to involve sitting in a chair, having hair sprayed with water to prepare to be cut and styled. Then it evolved to having hair washed and conditioned to prepare to be cut, dried and styled. Take a trip to the hair salon today and you will be greeted with an offer to hang your coat and coffee while you wait. Time is spent in the chair discussing your expectations then off to the hair washing station where you will receive a head massage as the hair conditioner sets.

You receive your cut, dry and style in a relax environment as apposed to the hurried approach you once knew. Upon leaving you make your next appointment but not to worry about forgetting, the company will call you in two days to remind you. All together a much better experience to ensure you will return to the people that made you feel good allowing you to establish trust. This is Relationship Marketing.

How is this relevant to Home Staging? It is important to realize that although you only have one product to sell, in some cases only once, it is the potential buyer's expectation of “an experience” that will absolutely influence them to either purchase your house or not. Similarly, home staging creates an atmosphere that will allow potential buyers to experience or imagine living in the house but at its best and we all want the best. Home Staging strategies are developed from an understanding of both Relationship and Target Marketing practices and will ensure you sell your house quickly and for more money.

In brief, relationship marketing establishments long-term, trusting relationships with customers in order to satisfy them so they return rather than shop around for their next purchase. As a result of this increased level of customer service it was only natural for marketplace expectations for anticipate “an experience” with their purchases.