Now that you are clear on what home staging is and what it is not, today I'm going to give you a quick overview of what really sells a house.
So, What Really Sells a House?
There are 2 main factors that make up the sale of your home that you can control, price and condition. There are other factors, but those are usually outside of your control, such as location. Generally speaking, a home can not be moved.
Let's talk about each one.
1. CONDITION: The upkeep and presentation of your property is critical in obtaining the highest value for your home in any given market at any given time. The pricing of your property must therefore, reflect its condition.
2. PRICE: Price is the number one factor in the sale of a home. A property is really only worth what one person is willing to pay another to gain ownership of it. Price must be in direct relationship to its location, condition and the current market. This is the most important of all! Be careful not to overprice!
When these two factors are in alignment, you have a sale! If not, it will take a longer time to sell.
A common problem among home sellers is that they believe their house is worth more than what a home buyer is willing to pay for it. A recent HomeGain survey shows that even though homebuyers and realtors are telling homeowners their homes are worth significantly less than homeowners think they are and while homeowners may be aware of falling home prices around the country, many believe that the slide does not apply to their homes.
The bottom line for home sellers is, if you are motivated to sell your property, increase your home's sales appeal and do not overprice! You will just cause yourself unneeded stress and frustration. Price it right from the start and put your best foot forward and you will reap the benefits of your wise decisions.
Stay tuned for # 3 in our Effective Home Staging Tip series where I will cover the importance of having a Plan of Attack during the Pre-Staging Process.